Services
I work at the intersection of design, merchandising, and strategy — shaping how ideas become products, products build brands, and brands drive lasting growth.
I combine creative intuition with data-driven frameworks to uncover whitespace, define opportunity, and deliver results.
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Frankie B.
Customer Support
Audit
I analyze your product assortment, performance, and positioning to uncover opportunities for growth.
Through competitive benchmarking and category mapping, we define what’s working, what’s missing, and where to play next.
Strategy
I translate insights into clear, actionable roadmaps that drive both creative and commercial growth.
Through collaborative working sessions, we define target customers, category priorities, and pricing architecture — identifying hero products, seasonal opportunities, and long-term category expansion.
The result is a cohesive product strategy that aligns design vision with business performance and positions the brand for scalable success.
Development
I turn strategy into tangible briefs and development plans — defining materials, pricing, and creative direction. Each concept ladders back to your goals, ensuring every product has purpose and impact.
Execution
I guide teams from concept to market through structured processes and hands-on collaboration. This includes developing workflows, timelines, and project plans that keep creative and commercial goals aligned.
I oversee sourcing and vendor partnerships, ensuring materials, pricing, and production standards deliver on both design integrity and business performance.
