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Palliser
Client
Palliser
Project type
Brand Strategy | Merchandising | Product Design & Development
Role
VP of Brand Development, Director of Product
I oversaw product and brand transformation across a legacy furniture manufacturer, modernizing the portfolio and introducing new categories that bridged craftsmanship with contemporary design. The work spanned full-line merchandising, pricing architecture, and the development of cohesive design systems to reposition the brand in a competitive North American market.
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