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EQ3

Client

EQ3

Project type

Brand Strategy | Merchandising | Product Design & Development

Role

VP of Brand Development, Director of Product

At EQ3, I led product and brand direction through a decade of transformation — from a regional furniture company into a design-led lifestyle brand recognized across North America.

I built and scaled cross-functional systems that connected design, merchandising, and creative strategy to define a modern, human-centric approach to home — driving sustained double-digit annual growth, expanding into new categories, and establishing EQ3’s presence in major U.S. markets with its Chelsea flagship.

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